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We scaled this UK-based crypto brand with Meta Ads.

We helped a UK-based crypto brand scale from €50 in daily ad spend to €200 in just three months — all on Meta Ads. Their goal was aggressive but sustainable growth, and through structured creative testing, smart budget pacing, and audience expansion, we delivered. Even while quadrupling spend, the campaigns maintained a 5.6× ROAS overall. By refining targeting, rotating fresh creatives, and leveraging Advantage+ placements, we kept acquisition costs efficient while results climbed. Today, they’re seeing more traffic, higher-quality conversions, and the confidence to scale further in a competitive market.

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Growing their Crypto Shop Marketing Spend

How We did it

Strategy

At HODL RATE, our growth framework balances branding, conversion, and lead-gen—three levers that compound when they work together. For this UK-based crypto brand, we started by locking the core KPIs: maintain a 5.6× ROAS while scaling spend to €200/day.

  • Branding—story-led Reels and creator-style UGC built trust, lifted click-through rates by 32%, and warmed new audiences for conversion.
  • Conversion—high-intent campaign structures and Advantage+ placements captured demand, keeping blended CPA stable as spend increased.
  • Lead-gen—in-ad lead forms and lifecycle email sync grew the list by 18% in 90 days, fueling low-cost remarketing conversions.

By orchestrating these pillars inside Meta Ads, we hit the €200/day target ahead of schedule and built a scalable runway for the next quarter. Read more about how we do Meta Ads here.

Optimisation

On Meta, creative fatigue can hit fast, so we build redundancy into every campaign. Each new ad enters a live performance watch-list. If click-through rate drops 20% from its seven-day peak — or CPA rises above target — the ad is flagged for rotation. A fresh creative variant is already QA-approved and inherits the winning ad-set learnings, keeping delivery smooth while resetting relevance and improving efficiency.

We run a two-week creative sprint cycle: week 1, produce and edit four new angles; week 2, test, rank, and scale the winners. In parallel, automated rules pause any ad that falls below 1.5% CTR or drops under the 5.6× ROAS floor. This proactive workflow helps keep the account in Meta’s high-performance bucket, unlocking cheaper impressions and faster delivery.

Beyond creative, budgets and audiences are tuned daily. Bid controls help hold CPA steady; horizontal scaling introduces fresh lookalikes while managing frequency. Weekly, we sync with CRO: landing-page and lifecycle-email learnings feed back into ad copy for a compounding growth loop. The result: daily spend scaled from €50 to €200 in three months without the usual ROAS dip — consistently holding at 5.6× throughout the scale.

Results

Scaling spend only matters when efficiency holds. Over a 90-day sprint, we lifted daily budget from €50 to €200 while maintaining a blended 5.6× ROAS. Ads averaged a 2.4% CTR—well above typical benchmarks—and strategic placement bidding kept CPM materially lower than category norms.

Every €1 invested returned €5.60 in tracked revenue, generating an additional €13,500 in monthly profit at the €200/day spend level. Importantly, profitability stayed stable throughout the scale-up, giving the client confidence to reinvest in fresh creative and expand into new markets. With richer pixel data and proven audiences, we’re projecting a further 40% lift next quarter—without increasing daily spend beyond €200.

The Meta Ads for the Crypto Shop In Numbers

WE'LL HELP YOU
ACHIEVE YOUR GOALS

Sales since launch
0 +

We generated over 683 sales, bringing new customers to the brand in under two months.

average roas
0 x

Our Meta Ads campaigns are delivering an average ROAS of 5.6x, maximizing revenue for our client.

Running ads
0 %

The Meta Ads for this UK-based brand now have campaigns running consistently.

The numbers

AVG. ROAS Improvement 57%
Guaranteed Ad Compliance 100%
Higher Conversion Rates 84%

What Sets Us Apart?

Our Unique Approach

At HODL RATE, our approach blends creativity, precision, and performance. We tailor every strategy to your crypto brand, keeping campaigns policy-aligned while maximizing results. Our team focuses on understanding your audience, producing high-quality creative, and driving measurable outcomes that help you grow efficiently and sustainably. Read about our services here.

main features

At HODL RATE, we deliver exceptional results through a blend of creativity, precision, and expertise — ensuring every project exceeds expectations.

  • Tailored
  • Innovative
  • Compliant
  • Results-Driven
  • Experts
  • Reliable
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Our process

Scale your Crypto Business with us

Onboarding

We start every partnership with a detailed onboarding process to understand your goals, challenges, and vision. By diving deep into your business, industry, and target audience, we create a foundation for a strategy tailored to your success.

Implementation

Once the strategy is defined, we move swiftly into implementation. From setting up campaigns to creating high-quality content, every step is executed with precision to ensure your marketing is effective and compliant from day one.

Review and Optimization

We regularly review performance data and gather insights to optimize your campaigns. By refining strategies and improving content, we ensure continuous growth and alignment with your evolving business goals.

Scaling for Growth

With a proven strategy in place, we focus on scaling your campaigns to unlock new opportunities. By expanding reach, increasing budgets strategically, and introducing advanced techniques, we help your business achieve sustainable growth.

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Hours

  • Mon-Fri 7:00AM - 5:00PM
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